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Big 3 Co-Founder Ice Cube

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On Titillating Sports

Actor, Rapper, and Big 3 Co-founder Ice Cube returns to the show to talk with Rick about the league’s 4th season. He chats about the success of the league, what he attributes that success to, how they’ve built a successful business model for the league, and the league’s expansion to NBA arenas (like the Fiserv Forum in Milwaukee).

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